Top 5 Books and Reference Apps on Unified Platform in Egypt in Q2 2022

In Q2 2022, the top 5 Books and Reference apps in Egypt displayed a range of performance trends across downloads, revenue, and active users. Below, we delve into the specifics for each app, based on data from Sensor Tower.

Storytel: Audiobooks & Ebooks saw a peak in weekly revenue at around $3.3K in the last week of April, followed by a gradual decline to approximately $2.3K by mid-June. Weekly downloads fluctuated significantly, with a high of nearly 29K in mid-April, dropping to a low of around 2.9K in mid-May and then stabilizing around 3.2K towards the end of June. Active users remained relatively stable, hovering around 26K to 30K throughout the quarter.

Iqraaly - Audiobooks experienced a steady increase in weekly revenue, peaking at about $873 in early May before tapering off to $580 by the end of June. Weekly downloads varied, starting at around 6.7K at the end of March, dipping to approximately 3.1K in mid-May, and ending at roughly 4.3K in late June. Active users showed a downward trend from 23.5K at the beginning of the quarter to 17.6K by its end.

أبجد: كتب - روايات - قصص عربية had a notable peak in weekly revenue at $785 in mid-April, with fluctuations that settled around $337 by the end of June. Downloads were fairly consistent, averaging around 4.5K to 5K weekly. Active users saw a slight decline from approximately 11.7K at the start of the quarter to around 10K by the end of June.

Dreame-Read Romance Stories maintained a modest weekly revenue, peaking at $316 in early June. Weekly downloads showed a downward trend, starting at 3K at the end of March and decreasing to about 1.6K by the end of June. Active users remained relatively stable, ranging between 21.8K and 28.6K throughout the quarter.

MyHeritage: Family Tree & DNA reported a peak in weekly revenue of $1K at the end of March, which significantly dropped to around $5 by mid-June, before a slight recovery to $319 by the end of June. Downloads showed variability, starting at 2.6K at the end of March and peaking at 3.4K in late June. Active users increased from around 12.9K at the beginning of the quarter to 13.6K by its end.

For more detailed insights and trends, visit Sensor Tower.